Posted by Laurence Dunn on 27th June 2023
Watch out for these 10 points below. Having worked for many of the worlds top companies I know. The biggest mistakes that are usually made during a brochure production are as follows.
I could go on and bore you with another 20 of these brochure design failure tips, please get in touch if you want to learn about them.
Many ‘design people’ out there claim to be design-for-print experts these days. With modern software, brochure design is far easier and modern print shops are generally helpful with inexperienced designers. However there is no substitute for a graphic designer who was originally trained as a printer and has actually operated multi-colour industrial printing machines for a 12 year period, gaining a full understanding of what is possible with the modern printing process. My brochure design tips are on this page.
My key selling point is experience. From my first event flyer design in 1977 until now I’ve been immersed in the world of design for printing. That folks is a staggering 45 years. Read on for brochure design tips.
The specification will be CMYK or 4 Colour Process, Cyan, Magenta, Yellow, Black. This is required for most print production systems. How many designers do this design part in RGB and get it approved by a client and then wonder why the client moans about dull colours, or rejects the print run entirely? It’s safe to say that practically everywhere I’ve worked I’ve seen this happen.
When you run out of budget and there is no more money for library photography, look at your company videos. They will have been shot in HD hopefully. There is a goldmine of static imagery waiting to be grabbed and used in your new brochure design.
Neville Brody, Paula Scher, Massimo Vignelli, Otl Aicher, Wolfgang Weingart, Shigeo Fukuda and Milton Glaser. Organisations and bodies that I respect. London College of Printing, Pentagram and Bauhaus.