Who is the face of MiE or Marketing in Essex?

Introduction from the founder

“Welcome! My name is Loz or Lozzer depending where you know me from, otherwise known as Laurence Dunn MCIM founder of the MiE agency and marketing specialist. CV-Resume. With credentials covering many years of experience at other marketing and advertising agencies; Ignition Marketing, Smartfusion, Alcone Marketing, Ogilvyone London, Group M and most recently in 2019 at Unilever Studio or Oliver Marketing. Before that I was was apprenticed for 4 years at Williams Lea. What is the most valuable thing I’ve learnt in business to date? The importance of business market focused case studies.

Laurence Dunn Marketing Specialist MCIM

I’m human rather than Palo Alto algorithm, so happy to join you for a drink down the pub to discuss plans. I’ve worked for many small brands and businesses, Wass Pritchard, Spider Web and Wide Boys back in the 1980s & 1990s. Then I moved on to larger brand marketing agency retained accounts for clients like; IBM, Mars, Shell and Unilever beginning around 2001.

I work for industrial brands, BOLLFILTER UK and BOLL & KIRCH GmbH being my 2 favorites, due to their range of diverse industrial and marine activities. I audit all marketing activity and performance is checked via easy to use analytics. Unnecessary spends can be reduced for a more efficient deployment of company resources. This will be money you spend that does absolutely nothing to increase sales or engage any customers, prospects, or media platforms in a meaningful way.”

Professionals offer 360-degree marketing support

What MiE offers

When you need professional help in the UK, why not try an agency that charges reasonable fees for the work, does not waste resources, gets results, is transparent and engages your own staff easily.

  • Updating websites and social media platforms
  • Email marketing and data processing
  • Producing analytics to gauge the success of campaigns
  • Scheduling project lifecycles and planning campaigns over the year
  • Strategic planning
  • Market research
  • Brand and corporate identity.
  • Writing and distributing press releases
  • Producing artwork and designing advertising materials
  • Organising printed matter

If you want to discuss an idea in confidence, then simply fill in the web contact form to book a face to face meeting.

Why marketing is crucial for continued business success

Many businesses have relegated marketing to the eighth division of company importance. It comes after these 8 subject…

  • Financial accounting
  • Customer satisfaction
  • Future planning
  • Staffing
  • Production efficiency
  • Workplace ambience
  • Company vehicles
  • Marketing

…have been considered. This is a big mistake. These businesses will not survive modern trading, soon to dissappear into oblivion or much reduced size like Kodak did with the onset of mobile phones and digital photography. Marketing should be second division at least. It focuses your mind on the MARKET and what is happening in the world. If you are too focused on your pond, you won’t notice the Tsunami coming from the ocean. Only the most carefully market conscious businesses can survive in the 21st century. Why remain in the 19th century? Get a marketing plan now!

Example request for quotation RFQ

A newly formed business recently asked us to come up with a year one start-up marketing plan to generate new business. They’d compiled a list of things they thought were needed like business cards, an 8-page website, some media advertising, media press releases and social media etc. They only had a tiny budget. Return on investment would’ve been one to ten in year one. So a business failure by insolvency where the wasted marketing budget is ten times the value of all the new business generated in year one. We’re not talking about an eBay hobby trader here this is a serious person who needed to actually earn some cash from their work to pay the bills in year one.

Advice given

Do not waste any money on vanity projects. They don’t matter. Instead concentrate on the business card and get “Google my Business” set up, to gain some five star reviews or credibility, in the ever connected social media world. Then if you want, have a single holding website homepage with a contact form. Then get out there and use the network marketing social media channels to generate your new business in year one. Simple but very effective. Watch out for the magic figure of ten to one return on investment. This is where they’d make ten times the amount in new business generated, over what money was invested in their marketing. Result is a business success.

Industrial sectors and segments

Business success is your future

Share this firm’s success by contacting Marketing in Essex when you’re in a similar situation, rather than the money burning bricks and mortar Advertising/PR agency you may already be dealing with, or have the misfortune to bump into at your next networking event! We offer customers a set rate per hour. This covers all marketing functions that can be carried out for customers by professionals. That’s all you will have to pay; no call out fees or travel costs. We are very straight forward and will produce a daily 15-minute sectioned timesheet for your accounts department so they can easily log costs to the relevant departments within your organisation. Hence you’ll not find a better or more professional proposition.