Who is the face of MiE or Marketing in Essex?

Introduction from the founder

“Welcome! My name is Loz or Lozzer depending where you know me from, otherwise known as Laurence Dunn MCIM founder of the MiE agency and marketing specialist. CV-Resume

With credentials covering many years of experience at other marketing and advertising agencies; Ignition Marketing, Smartfusion, Alcone Marketing, Ogilvyone London, Group M and Symphony Talent. Most recently I was contracted at Saatchi’s and VCCP, before that, Unilever Studio or Oliver Agency working on the Unilever global rebrand project. Way back in the past, I was apprenticed for 4 years at Williams Lea.

What is the most valuable thing I’ve learnt in business to date? The importance of business market focused case studies.

Laurence Dunn Marketing Specialist MCIM

I set my own micro enterprise up back in 1997, as I needed to earn extra money. This works well with contracting. I’m human rather than Palo Alto algorithm, so happy to join you for a drink down the pub to discuss plans. I’ve worked for many small brands and businesses, Wass Pritchard and Spider Web in the 80s. Then I moved on to the club-flyer trailblazers Wide Boys based in Covent Garden back in 1992. After 5 years of that in 1997, I moved on to some larger brand marketing and advertising agencies who worked on retained accounts and pitches for clients like: IBM, Mars, Costa, Q8, Mercedes Benz, Shell and Unilever.

I’ve also worked clientside for the UK office of a German upper-sized Mittelstand firm who own the industrial filter brand called BOLLFILTER also known as BOLL or BOLL & KIRCH This GmbH business has global reach. They manufacture in Germany and China, and sell a diverse range of industrial and marine filtration products in most locations in the world. From 2012 I audited their UK marketing activity and the performance was checked via analytics. Unnecessary spends were reduced for a more efficient deployment of brand resources.” Ten years on my job is done, they’re on the right track.

Professionals offer 360-degree marketing support

What MiE offers

When you need professional help in the UK, why not try an agency that charges reasonable fees for the work, does not waste resources, gets results, is transparent and engages your own staff easily.

  • Updating websites and social media platforms
  • Email marketing and data processing
  • Producing analytics to gauge the success of campaigns
  • Scheduling project lifecycles and planning campaigns over the year
  • Strategic planning
  • Market research
  • Brand and corporate identity.
  • Writing and distributing press releases
  • Producing artwork and designing advertising materials
  • Organising printed matter

If you want to discuss an idea in confidence, then simply fill in the web contact form to book a face to face meeting.

Why marketing is crucial for continued business success

Many businesses have relegated marketing to the eighth division of company importance. It comes after these 8 subjects below have been fully funded…

  • Financial accounting
  • Customer satisfaction
  • Future planning
  • Staffing
  • Production efficiency
  • Workplace ambience
  • Company vehicles
  • Marketing

This is a very big mistake. These businesses will not survive modern trading, soon to dissappear into oblivion or much reduced size like Kodak did with the onset of mobile phones and digital photography. Marketing should be second division at least. It focuses your mind on the MARKET and what is happening in the world. If you are too focused on your pond, you won’t notice the Tsunami coming from the ocean. Only the most carefully market conscious businesses can survive in the 21st century. Why remain in the 19th century? Get a marketing plan now!

Example request for quotation RFQ

A newly formed business recently asked us to come up with a year one start-up marketing plan to generate new business. They’d compiled a list of things they thought were needed like business cards, an 8-page website, some media advertising, media press releases and social media etc. They only had a tiny budget. Return on investment would’ve been one to ten in year one. So a business failure by insolvency where the wasted marketing budget is ten times the value of all the new business generated in year one. We’re not talking about an eBay hobby trader here this is a serious person who needed to actually earn some cash from their work to pay the bills in year one.

Advice given

Do not waste any money on vanity projects. They don’t matter. Instead concentrate on the business card and get “Google my Business” set up, to gain some five star reviews or credibility, in the ever connected social media world. Then if you want, have a single holding website homepage with a contact form. Then get out there and use the network marketing social media channels to generate your new business in year one. Simple but very effective. Watch out for the magic figure of ten to one return on investment. This is where they’d make ten times the amount in new business generated, over what money was invested in their marketing. Result is a business success.

Industrial sectors and segments

Business success is your future

Share this firm’s success by contacting Marketing in Essex when you’re in a similar situation, rather than the money burning bricks and mortar Advertising/PR agency you may already be dealing with, or have the misfortune to bump into at your next networking event! We offer customers a set rate per hour. This covers all marketing functions that can be carried out for customers by professionals. That’s all you will have to pay; no call out fees or travel costs. We are very straight forward and will produce a daily 15-minute sectioned timesheet for your accounts department so they can easily log costs to the relevant departments within your organisation. Hence you’ll not find a better or more professional proposition.