Why social media and how to use it

OPTIMISING INSTAGRAM

A Facebook platform, but with people you don’t know, it’s for mobile users; a powerful tool for consumer marketing and public relations. The wild west of marketing, which still allows soft-porn to advertise things, need I say more…?

OPTIMISING LINKEDIN

This should be your main free newsfeed and blog via your company page. It’s where you network. Please think about the content you post – it’s not Facebook or Instagram!

OPTIMISING YOUTUBE

This is your own TV station – a very powerful free tool. Many people under estimate its reach.

OPTIMISING TWITTER

Twitter is a 140 character micro blog. This is where news happens – but it’s full of people with too much spare time! Avoid!

OPTIMISING FACEBOOK

Facebook is a non-business social platform that generates business through awareness. Great for a hobby business. Great if you want to sell old toot. You can showboat photography skills here, as this feature is second to none, but unfortunately not very good on mobile phones. Many people just avoid this now anyway.

MAKING SHORTLINKS

These are either QR codes or trackable Bitly Links and supplement your analytics.

BUSINESS SOCIAL MEDIA CONTENT

Comes from your website.

DO’S & DON’TS

Do use Social Media; don’t forget it’s now the biggest media channel.

IS IT ALL WORKING?

It won’t without the housekeeping being done; see below.

RETURN ON INVESTMENT

You’ll get some because the systems are all either free or cheap compared to most other media channels.

Q&A’s

Will my social media optimisation be handled only by you?
Yes I will do it as an admin for you.

How long will it take?
It’s not necessarily the time factor but what’s achieved in that time. However, I usually expect a media session to be between 15 – 30 minutes, allowing me sufficient time to change several significant features on your social media set-ups. I correct my mistakes at my own expense.

If my social media tools seem okay then why should I want to change them?
You will be surprised to know that by not checking your social media performance on a regular basis, you will not know if it’s achieving its aims. With my analytic data collection, I can identify your goals and implement them on session 1.

How soon can I get started? Right away.

Some basic terms and acronyms

ANDROID – a very popular mobile web platform that’s competing with Apple’s iPhone iOS system

BUSINESS HIERARCHY – a logical split of your departments, products and services

CPC – standard web advertising where you pay per click on your digital display advertisement

DOMAIN – place name which points to where your website is on a hosting server

HOSTING SERVER – where your webpages are based on the internet

IMPRESSIONS – how many times a page of content is presented to a viewer

LOAD TIME – how long it takes for a page on your website to appear fully on your device’s screen

META DATA – words that describe your business hierarchy

PANDA – something Google came up with to clean up the internet’s blocked arteries and remove the rubbish cluttering up the system

ROBOTS – things that work for search engines, like librarians searching the net for the most relevant information required by a human being

SEGMENTS – easily identifiable groups of items

STRATEGY – a long term plan

TACTICS – a short term plan

TAG – something that stands out and is picked up by search #hashtag engines

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