Why social media and how to use it

OPTIMISING LINKEDIN

From a business networking point of view, this is it. See sample. This should be your main free newsfeed and blog via your company page. It’s where you network. Please think about the content you post – it’s not Facebook or Instagram! The analytics are the best. MiE are experts at this channel. Let others do your marketing for you for free!

Build your client list by 20 new clients per post. The cost per MiE new content post (as you see on the “Sample”) is around £150. Ask to see our sample analytics system, and see what we can do for your brand or company’s Social Media Marketing.

Linkedin Analytics converted into useable reports that people can quickly understand and act upon

OPTIMISING YOUTUBE

This is your own TV station – a very powerful free tool. Many people under estimate its reach, especially for the US market.

OPTIMISING INSTAGRAM

A Facebook platform, but with people you don’t know, it’s for mobile users; a powerful tool for consumer marketing and public relations. The wild west of marketing, which still allows soft-porn to advertise things, need I say more…?

OPTIMISING TWITTER

Twitter is a 140 character micro blog. This is where news happens – but it’s full of people with too much spare time! Avoid unless you are a media luvvie, a crank or maybe just a twit who cannot stop tweeting!

OPTIMISING FACEBOOK

Facebook is a non-business social platform that generates business through awareness. Great for a hobby business. Great if you want to sell old toot. You can showboat photography skills here, as this feature is second to none, but unfortunately not very good on mobile phones. Many people just avoid this now anyway.

MAKING SHORTLINKS

These are either QR codes or trackable Bitly Links and supplement your analytics.

BUSINESS SOCIAL MEDIA CONTENT

Comes from your website.

DO’S & DON’TS

Do use Social Media; don’t forget it’s now the biggest media channel.

IS IT ALL WORKING?

It won’t without the housekeeping being done; see below.

RETURN ON INVESTMENT

You’ll get some because the systems are all either free or cheap compared to most other media channels.

Q&A’s

Will my social media optimisation be handled only by you?
Yes we will do it as an admin for you.

How long will it take?
It’s not necessarily the time factor but what’s achieved in that time. However, I usually expect a media session to be between 15 – 30 minutes, allowing me sufficient time to change several significant features on your social media set-ups. I correct my mistakes at my own expense.

If my social media tools seem okay then why should I want to change them?
You will be surprised to know that by not checking your social media performance on a regular basis, you will not know if it’s achieving its aims. With my analytic data collection, we can identify your goals and implement them on session 1.

How soon can I get started? Right away.

Some basic terms and acronyms

ANDROID – a very popular mobile web platform that’s competing with Apple’s iPhone iOS system

BUSINESS HIERARCHY – a logical split of your departments, products and services

CPC – standard web advertising where you pay per click on your digital display advertisement

DOMAIN – place name which points to where your website is on a hosting server

HOSTING SERVER – where your webpages are based on the internet

IMPRESSIONS – how many times a page of content is presented to a viewer

LOAD TIME – how long it takes for a page on your website to appear fully on your device’s screen

META DATA – words that describe your business hierarchy

PANDA – something Google came up with to clean up the internet’s blocked arteries and remove the rubbish cluttering up the system

ROBOTS – things that work for search engines, like librarians searching the net for the most relevant information required by a human being

SEGMENTS – easily identifiable groups of items

STRATEGY – a long term plan

TACTICS – a short term plan

TAG – something that stands out and is picked up by search #hashtag engines

Recent Muscle Car and Truck related posts

  • Shaker 500 1000 Repair for 05 Ford Explorer Expedition Mustang Taurus Focus Milan Radio Fix Buttons
    Shaker 500 1000 repair kit On my custom build S197 Ford Mustang GT/CS Redfire, the CD player a Shaker 500 1000 has control buttons for SEEK and TEXT/SCAN were fast wearing out, looking
  • Camaro 1970
    Chevrolet Camaro 1970 F body Apart from my Jeeps and Mustangs, the Camaro 1970 is my ultimate dream car. I had the 1974 Camaro. But on these early F body versions its all
  • ORT graphic Grand Cherokee WK
    Handmade and dispatches from a small business in the United Kingdom Materials: Cut vinyl for Jeep vehicles. Signage for Jeep WK WH Grand Cherokee. ORT Off Road Technology Cut Vinyl Decal Graphics. Left
  • Ford Mustang California Special CS/GT S197
    A classic Redfire 2007 Ford Mustang California Special S197 with 125,000 recorded miles. A clean titled USA car with no accidents. The last Ford Mustang GT I used for business trips was my
  • Calibrate Jeep Speedometer for bigger and taller tires
    How to Calibrate Jeep Speedometer and Odometer For bigger tyres 32″ BF Goodrich Mud Terrain KM Calibrate Jeep Speedometer. For the Jeep Grand Cherokee WK or Commander XK 2005-2010, or practically all Jeeps
  • Mopar part 05143192AA
    This is a common repair on a Jeep WK WH XK XH Mopar part 05143192AA strikes again. The scene is set, you get in your Jeep, its cold so you turn up the
  • WK Heated Seat Button Repair 56010655AE
    WK Heated Seat Button Repair Jeep Grand Cherokee WK Heated Seat Button for the 2005 2006 2007 2008 switch units on the lower center console. Mopar part numbers; 56010655AE, 56050137AE, 56010658AE or 56050152AD,
  • Mopar HEMI Multi Displacement System or MDS
    The guide to the Mopar HEMI Multi Displacement System repair How the MDS problems started Here we investigate my own experiences with a pre-VVT 2005 Jeep 5.7 MDS Hemi engine. At 70,000 miles,
  • K&N Cold Air Intake + Magnaflow on HEMI
    How good is a Magnaflow with K&N cold air intake on Jeep HEMI 5.7? Well we’re going to tell you here. The Magnaflow Exhaust on Jeep Grand Cherokee V8 5.7L HEMI comes complete
  • Jeep WK Propshaft
      Check your Jeep before you spend on a new Jeep WK Propshaft Front To be honest, this was a false alarm. Jeep WK Propshaft Front. The front prop shaft was making funny
  • WK Jeep Information Center Repair 56050093AC
    WK Information center repair kit for the WK 2005-2006-2007, information center. Export Mopar part number 56050128 or for the USA/CANADA Mopar part 56050093. The parts are hard to find so I have a
  • Jeep Grand Cherokee Seat Repair WK
    Jeep WK Seat Repair. How to repair the seat cushion in a 2005-2010 Jeep Grand Cherokee WK for only £75 with real leather. Instead of buying an OEM replacement Grand Cherokee Front Seat
  • Jeep Grand Wagoneer or ZJ with Wood trim
    Jeep Grand Wagoneer or ZJ An SUV trimmed with fake wood like the Jeep Grand Cherokee ZJ is the ultimate Americana statement of automotive style. If any other country did this wouldn’t be
  • Jeep Cherokee Classic XJ 60th Anniversary
    The Jeep Cherokee 60th anniversary The Jeep Cherokee 60th anniversary was only made in small numbers in the last year of XJ production back in 2001. Only 5157 of these classic Cherokee XJ’s
  • Contact
    “Welcome! My name is Loz or Lozzer depending where you know me from, otherwise known as Laurence Dunn. You may contact me by going to my Instagram or via my shop chat function

Looking for something else?

Send Laurence a message here

Name:*
E-mail:*
Phone number:*
Company:*
What search term did you use to land on the Marketing in Essex website?*
Your website address:*
I've read your privacy policy and agree to you processing my data for marketing purposes, under ICO UK data protection rules. https://marketinginessex.com/privacy/*
Details of this enquiry:*
Type the characters you see here:
  • Linkedin Marketing
    Grow your Linkedin UK only followers From a business networking point of view, Linkedin Marketing is the best way to organically grow your customer base. See sample. This should be your main free newsfeed and blog
  • Marketing communications
    Helping businesses promote themselves on a tight budget As a company or brand, part of your business to business marketing communications should be to enable the creation of newer, more up to date news stories. You
  • Due diligence for sales people
    Nincompoops guide to sales Many people in the UK and beyond have little idea how to sell products or services successfully. They go on to fail miserably and lose money, patience, or even their jobs in
  • Market research for software applications
    Business requirements for software by Laurence Dunn “How do I create a new marketing tool that really adds value to my enterprise, in a department other than sales or finance, but also make a tool that
  • Yell.com has a service which is confusing
    Yell.com has a service which is confusing Like many others on here, I’ve paid Yell or Yellow Pages in the past to help get me Sales Leads for my business (Marketing Agency). My name is Laurence