Lead generation with a website

This project occupied six months of my time, contracted as an online Marketing Project Manager. The job in hand was a complete new fast track web build to produce a Drupal CMS property rental lead generation website, working to produce key user stories to make the business case, and building the sitemap to reflect user preferences taken from analytics studies and Experian trends. See full history of previous projects.

Property rental lead generation website

Preparation of a property rental lead generation website

In addition, there was the comprehensive wire-framing undertaken to a full ten iterations, plus the development of a content and data migration plan along with a total re-branding. The whole project was managed by a development team of around 16 personnel with a budget of £350,000 including some Marcomms, brand and product stakeholders.

Joining a project post launch is never easy!

I instantly took the reins to put this project back on track and manage all the stakeholders for MWBEX Release 1 new website. I made life easy for Stewart Gregory the new Online Marketing Manager thanks to my organisational skills. The MWBEX property rental lead generation website needed a truly UX platform. This was achieved via Silverback studies of the user journeys, with a very tight deadline to ensure key milestones and deliverables were met and project objectives were implemented. SEO preparation, content migration and creation workflows.

Advising on Drupal website plus Sharepoint intranet CMS build and deployment. Working with systems architect to build and deploy social marketing platforms, information architecture and site structure to align the website with required user journeys. Defining and establishing BAU operating models for the marketing team. UAT & SIT testing.


The project involved working with MBA Maher Bird Associates, who were the creative agency and the co-ordination of the website build carried out by Blue Leaf the website production partners; the management of the web publishing teams, SEO and PPC partners, the marcomms team, brand, and product stakeholders; the online planning co-ordination of all website keyword and meta data content, dynamic rich media as well as SEO content strategy.

Plus the flow of legacy content, new content streams from agencies and internal suppliers, using Experian Hitwise, Google Analytics and data capture. Also worked on SharePoint Intranet site. Basecamp, Drupal, Hitwise, Google Analytics, SharePoint. Budget of around £350k.

Laurence Dunn

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Laurence Dunn MCIM
Marketing in Essex
One Hub 7th Floor, Maitland House,
Warrior Square

City of Southend-on-Sea SS1 2JY
United Kingdom