Many people have no idea where to start with an ad campaign or project management for marketing. Well you need to book space. As far a media outlets go, its going to be all media site owners for billboards, screens, poster sites, ambient sites etc, all transport owners for buses, taxis, trains, planes and publications for press. Or you may find you cannot have the space! Not much more can be said at this stage without actually reading the ad campaign briefing document that would include key details like:
From this campaign briefing, a media plan would then be written up taking into account what’s actually going on in the target area. (Which is a key part of the MiE service). In reality many clients usually leave the booking stage far too late. It should all be booked and agreed 4 months before the campaign is launched, because of the legal, production, creative stages needed in every ad campaign and ad space booking of course.
Get the creative wrong, no one will take a blind bit of notice, and it will flop badly, its then just more money down the drain. Return on Investment? You’re fired! Project management for marketing rules.
That’s what many larger agencies would offer you. That’s because many of them, especially the larger ones in group agencies, are run by accountants who think creativity is an unnecessary expense. However we all know that attitudes and business models like this are very pre-2016. With Brexit, Black Lives Matter and Covid 19 in the forefront, those old thinking patterns are now just history.
North of the Thames Estuary, Marketing in Essex works in a modern digitally integrated environment. That means we have the necessary expertise to carry out strategic marketing planning thanks to director’s membership of the CIM or Chartered Institute of Marketing. By default this includes brand and identity development, creative design, and packaging. From a digital and interactive perspective plus expert at app and web development. This leads on to e-commerce and SEO. A full service agency for your company or organisation.