Websites for business with optimisation if needed

MiE’s hosting and website service is simple. All websites can be linked to Google Analytics for assistance with your SEO (Search Engine Optimisation) from day one. Be in a position to update your own content daily with no extra costs. Or get us to do it for you. Major changes to the BOLL & KIRCH website in 2016 were led by MiE efforts. Google Organic Traffic increased by a significant figure between 2015 and 2018 it went up by 44%. This is by gradual increment thanks to SEO.

We’ll ensure your website or online shop is backed up regularly and the back-end will be kept up to date. Your company email addresses will be organised and maintained. Google Search Console will be monitored and actioned if your website throws up any search issues.

Content updates can be done for you on a regular contractual basis if that helps for longer term planning.

What else is involved?

Not a lot really: get the domain name, put up the website, install an online shop if you need it. Then work out where you want your website to be seen and by whom.

Optimisation free tools

Google Search Console, Screaming Frog, Experian Hitwise and Omniture can also be an extra part of this system.

We can quickly provide you with a new website. Send us your design in Photoshop, Illustrator, InDesign, Adobe Acrobat or PDF, MS Word, Powerpoint, HTML or MS Publisher and I’ll build from that. Or for something really nice, just pick one of the many 100s of free templates.

Your website and the minefield of UK GDPR

Pay attention to what the Information Commissioner’s Office (ICO) says.

If an ex-employee is photographically featured or mentioned on your company’s Website,  Social Media, Product /Service Case Study or Brochure that is online, then once they officially leave your company’s employment, you’ll need to remove their face photographs and mentions.

The photographic and text data in question then becomes that person’s own “controllable personal data” once again, outside the remit of any previously signed “release agreement” with your company to appear in your company’s marketing materials.

So the data is technically non-compliant with 2018 UK GDPR rules, unless of course you had made an agreement with that person before they left your employment, in writing, to retain an ongoing use of their “personal data” right for a specified period of time.

Oh yes, the boring bit: planning!

Digital experience planning & design
Purchase path UX
Digital context diagrams
Business analysis
Pen portraits, personas, user journeys
Site maps, card sorts, taxonomies, nomenclature
Wireframes, interaction diagrams, prototyping
Process flows
Content matrix
Competitor reviews, site & digital audits
Brainstorm, workshop design
Usability testing
Stakeholder workshops & interviews
KPI setting & measurement, tracking requirements
User workshops & interviews
Use cases/functional specs with tech team/BA
Testing plans with tech team